Email marketing that your subscribers actually want to open.
Your email list is the most valuable asset in your business - it's a direct line to people who already care about what you do.
I help you use it beautifully, in your voice, with automations that work for you around the clock.
do it really need it?
Why email marketing still matters - especially for wellness businesses.
Unlike social media, your email list is yours. No algorithm changes. No reach restrictions. No platform deciding who sees your message.
Email marketing gives you a direct, personal connection to people who have already said "yes, I want to hear from you" - and for holistic health & wellness practitioners, that relationship and that trust is everything.
When done well, email marketing should:
- Keep you in front of mind between sessions or purchases
- Build the kind of trust that turns subscribers into paying clients
- Let you share your story, your expertise, and your genuine care
- Work for you in the background, even when you're with a client
full breakdown
What I can create for your wellness business.
Whether you're starting your list from scratch or want to breathe new life into one that's gone quiet, there's a way to make it work harder for you. Here's what that can look like.
Welcome Sequences: the perfect automated introduction to you and your work, delivered warmly to every new subscriber.
Monthly Newsletters: consistent, value-packed emails that keep your audience engaged and coming back.
Nurture Sequences: a series of emails that gently guide your subscribers from curious to committed client.
Re-engagement Campaigns: warm up a cold list and remind your audience why they signed up in the first place.
Promotional Emails: launches, offers, and events - written in your voice, with heart.
Platform Setup & Migration: I work with MailerLite & MailChimp mainly. Whether you're starting from scratch or switching platforms, I'll get everything set up and tested.
full picture
The system
This is one part of the Holistic Business Growth System:
A 'done-for-you' system to attract and convert your ideal clients online, without relying on social media.
Email marketing works best as part of a bigger system.
Connected to a website that's built to convert, and a lead magnet that brings the right people in.
successful campaigns
Real email marketing results for real businesses
Take a look at some recent marketing projects where I’ve helped heart-led businesses turn their ideas into clear, aligned strategies designed to connect, nurture, and inspire action.
ABC Wellbeing
SOFTWARE: WordPress & MailerLite
THE BRIEF: To integrate Anna's e-book lead magnet into the website, and design & build the subsequent nuture sequence
THE STRATEGY: I started with the design & build of the landing page for the lead magnet sign up.
I then linked to MailerLite and designed the welcome/delivery email and follow on sequence of 4 emails to introduce Anna, and upsell her Mindfulness and Wellbeing courses.
I also designed other pages for her website to promote the courses and uploaded course content to her membership portal.
RESULTS: The process has provided a solid base for Anna to continue with her email marketing. She now has somewhere she can direct her audience that will give them real value, while she can continue to keep in touch and nurture them to become clients.
Current stats for this sequence has an avg. open rate of 40.54% and 18.92% avg. click rate.
Raw2Pure
SOFTWARE: WordPress & MailerLite
THE BRIEF: To build a lead magnet into the website where my client could offer an e-Book she had written.
THE STRATEGY: I set up a free MailerLite account, imported her list of existing subscribers and went on the set up mail groups for future use so she can send targeted emails to people who signed up at a face-to-face event for example.
The welcome email was then designed and the automation set up so they receive the download straight away.
I also set my client up with a QR code for her to take to face-to-face events.
RESULTS: The automation and QR code have proved to be a game changer - rather than collecting a list of handwritten contacts, it's now all automated and is much less stressful trying to decipher the email addresses.
We've now sent over a year of newsletters along with working on nurture sequences and have lots of exciting marketing plans for the coming year.
Tekshaqq
SOFTWARE: WordPress & MailChimp
THE BRIEF: My client had designed a website and lead magnet for her free course, and required help to build it and integrate the automations. My client provided all the images and copy.
THE STRATEGY: I built the site in line with her requirements and then linked her existing MailChimp account.
I built a number of different sign-up forms on the website and integrated with the different subscriber groups as required.
Following the free download automation build, I went on to create the nurture sequence and tested all scenarios.
RESULTS: My work on this project not only enabled my client to focus on writing the website and course copy, but also relieved a great deal of stress and anxiety not knowing where to start.
connect with your audience
Your next client is waiting.
They could be ready to sign up to an email list right now - let's make sure it's yours!
Book a call and we'll map out exactly what your email marketing campaigns should look like, and what to tackle first.
20mins • no obligation • genuinely useful either way